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Social Statistics Infographic

January 25, 2012 in Metrics

Mediabistro.com recently published an infographic with metrics comparing Twitter, Facebook and LinkedIn.

Items of note:

  • Average Facebook fan has 130 Friends and likes 80 pages
  • Most common reason we “Like” a brand on Facebook, we are customers! (56%)
  • 34% of marketers have generated leads on Twitter and 20% have closed deals on Twitter
  • 40% of Twitter users don’t Tweet, they just read what is happening
  • 55% of Twitter users use mobile versions. (This seems low to me)
  • 40% of Bloggers consider themselves as professional Bloggers (??? debateable :) )

Infographic http://www.mediabistro.com

 

 

Avatar of Dennis Carpenter

Dennis Carpenter

Blogger at 24x7Media.com, sharing practical Tips and How-To's. Lives in Orange County, CA

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  • http://zoeticgeek.com/ Chris Lewis

    Wow! Very interesting statistics!  Now…to use it to our advantage! lol

    Also, I’m curious to know the number of parents who allow their 10 yr olds on FB.  I pull my hair out trying to monitor my 13 & 14 yr old’s activity! :D

  • http://www.stringcaninteractive.com Jay Feitlinger

    Dennis,

    Thanks for sharing!

  • http://xeeme.com/SallyKWitt/ Sally K Witt

    Wow, that is so much information!

  • http://www.drdeadline.com Rick Clark

    Honestly, I’m still trying to get my head around the concept of infographics. They seem to be a unique blend of remarkable graphic design and TMI. Here, the subject matter drew me in and I did come away with far more “Ah Has” than “So Whats”…

  • http://www.24x7media.com Dennis Carpenter

    Agree with you Rick and not sure this trend will last. Lots of good info here and that is why I shared it, but would have been easier to read broken up into separate items.

  • http://www.24x7media.com Dennis Carpenter

    Thanks for stopping by! 

  • http://www.24x7media.com Dennis Carpenter

    Yes, but kinda cool stuff

  • http://www.24x7media.com Dennis Carpenter

    I think as we all get more comfortable with FB, parents are trusting younger kids to participate. I hope they continue to monitor though, things can happen!

  • http://www.24x7media.com Dennis Carpenter

    I think as we all get more comfortable with FB, parents are trusting younger kids to participate. I hope they continue to monitor though, things can happen!

  • http://www.drdeadline.com Rick Clark

    Read. The operative word. So glad you used it!

  • http://www.facebook.com/profile.php?id=534229507 Debra Eckerling

    I am definitely and above average user! Social media has come a long way – glad brands are embracing the future so well … mostly!

  • http://www.giglogo.com Karla Campos

    The fact that shocked me is the one that says 95% of wall posts are not answered by brands and not because I didn’t know it was happening. It shocked me because I don’t understand why businesses would ignore their customers….

  • http://socialhospitality.com Debbie Miller

    Fascinating stats! Thanks for sharing.

  • http://lovehateadvertising.wordpress.com/ Mitch Devine

    Thanks for sharing this infographic. I agree, only 55% of Twitterers use mobile does seem low. Another surprise was that nearly 30% of B2B social marketers are not tracking lead generation from social media!

  • http://twitter.com/Lisapbs Lisa S.

    Can’t wait to use these stats in an upcoming presentation.  My favorite?  Auto-posting decreases likes and comments by 70%.  I am a huge opponent of auto-posting. Thanks for sharing!

  • Alison Stripling

    I think that it’s interesting that 40% of people don’t tweet – they just read interesting things on Twitter. I have my moods when I’m off for a day and times when I’m chatty.