In a monumental programming shift, WWE, a division of TKO Group Holdings, Inc. and Netflix have officially announced a transformative long-term partnership. The collaboration will see WWE’s flagship weekly program, Raw, depart from linear television for the first time in its 31-year history.
Starting from January 2025, Netflix will exclusively host Raw in key regions such as the U.S., Canada, U.K., and Latin America, with plans to expand to additional countries and regions over time. As part of this comprehensive agreement, Netflix will also become the go-to platform for all WWE shows and specials outside the U.S., including SmackDown, NXT, and Premium Live Events like WrestleMania, SummerSlam, and Royal Rumble. Furthermore, Netflix will feature WWE’s acclaimed documentaries, original series, and upcoming projects on its international platform, starting in 2025.
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TKO President and COO, Mark Shapiro, expressed enthusiasm about the deal, stating, “This partnership fundamentally alters and strengthens the media landscape, dramatically expands the reach of WWE, and brings weekly live appointment viewing to Netflix.”
Netflix’s Chief Content Officer, Bela Bajaria, shared excitement about having WWE Raw on the streaming service, emphasizing the potential to deliver more joy and value to audiences. Bajaria stated, “Raw is the best of sports entertainment, blending great characters and storytelling with live action 52 weeks a year, and we’re thrilled to be in this long-term partnership with WWE.”
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WWE President Nick Khan highlighted Netflix’s impressive storytelling track record, stating, “We believe Netflix, as one of the world’s leading entertainment brands, is the ideal long-term home for Raw’s live, loyal, and ever-growing fan base.”
Raw, with its 1,600 episodes to date, stands as the most iconic show in sports entertainment since its debut in 1993. The three-hour program has played a pivotal role in launching the careers of legendary figures such as Dwayne “The Rock” Johnson, “Stone Cold” Steve Austin, Triple H, John Cena, Roman Reigns, Bianca Belair, and Charlotte Flair. This groundbreaking partnership between WWE and Netflix promises to redefine the landscape of sports entertainment in the digital era.
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