Asus Zenbook 14 OLED : Asus’ PC business in India has embarked on an upward trajectory, reflecting consistent growth over the past few quarters. The company’s market share reached 12.5% in Q3 2023, a significant leap from the previous quarter’s 9.9%. This surge positions Asus ahead of rivals like Acer (11.6% share), causing concern for Dell (14.6% share) and establishing India as a crucial market.
Unveiling Excellence with the Zenbook 14 OLED
Kicking off the year, Asus introduces its flagship, the Zenbook 14 OLED, providing a glimpse into the brand’s prowess in computing. Equipped with an Intel Core Ultra 7 chip, 32GB RAM, a 1TB SSD, and a 13.4-inch touch OLED, this high-performance laptop is priced at ₹1,20,990. The Zenbook 14 OLED sets a challenging benchmark for competitors like HP Spectre, Dell XPS, and even appeals to those considering the Apple MacBook Air.
Design and Portability
The Zenbook 14 OLED showcases more than just incremental changes. With a thinner aluminum body at 14.9mm and weighing only 1.20kg, it offers enhanced portability compared to its predecessor and competitors. Thoughtful additions, such as a redesigned keyboard for better responsiveness and a touchpad-integrated number pad, contribute to both aesthetics and usability. Moreover, the laptop undergoes rigorous military-grade testing for durability.
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OLED Display Brilliance
The highlight of the Zenbook 14 OLED is its 14-inch OLED display, fitting into a chassis that traditionally accommodates a smaller screen. With a peak brightness of 550 nits and HDR support, the display stands out even in direct sunlight. Notably, the innovative ‘pixel refresh’ technology prevents OLED burn-in, ensuring a prolonged and vibrant display life.
Intel Core Ultra 7 Performance
Powered by the Intel Core Ultra 7 chip, the Zenbook 14 OLED offers remarkable performance, especially in multitasking scenarios. Architectural changes, including AI-specific silicon, enhance versatility, making the laptop suitable for various form factors. The Neural Processing Unit (NPU) dedicated to AI tasks ensures faster computation, improving tasks like facial recognition and video call enhancements.
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Impressive Battery Life
The Zenbook 14 OLED impresses with its consistent battery stamina. Even with demanding tasks, the fully charged battery only dipped to 92% after 1 hour 26 minutes, promising up to 18 hours of backup on a single charge. This exceptional battery life sets it apart from competitors in the ultra-slim laptop space.
A Paradigm Shift in Computing
Asus’ approach with the Zenbook 14 OLED marks a significant shift in the ultra-slim laptop landscape. Beyond the sleek design and powerful performance, it introduces attention to detail as a hidden charm. The laptop’s tweaked key design, integrated numeric keypad, AI-enhanced webcam, stunning display, and impressive battery life make it a formidable contender, challenging illustrious rivals like HP Spectre and Dell XPS. Asus aims to redefine the expectations of premium laptops with the Zenbook 14 OLED.
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