According to reliable sources speaking to MacRumors, Apple has successfully sold a minimum of 200,000 units of its Vision Pro AR headsets within the initial 10 days of accepting pre-orders. The official release of the Vision Pro is scheduled for this Friday after the commencement of pre-orders on Jan. 19.
Priced at a Premium: Vision Pro AR vs. Competitors
The Vision Pro AR headset comes with a hefty price tag, starting at $3,500 for the base model, making it the most expensive AR/VR headset for consumers on the market. In comparison, Meta’s top-tier Quest Pro is priced at around $1,000. Meta currently leads the AR/VR headset market with a 55.2% share, according to IDC, and its Quest line starts at $250.
Speculations on Market Performance: Vision Pro’s Pricing Dilemma
Industry experts are skeptical about the widespread adoption of the Vision Pro AR due to its steep pricing. The 256 GB version is priced at $3,500, while the 512 GB and 1 TB versions come at $3,700 and $3,900, respectively. IDC anticipates that the Vision Pro may attract attention but is likely to ship fewer than 200,000 units in the year. In contrast, Meta has already surpassed Apple’s projected unit sales for the first three quarters of 2023.
Analyst Projections Vary
Projections regarding the Vision Pro’s sales volume vary among analysts. Ming-Chi Kuo estimates that Apple sold 160,000 to 180,000 units during the first pre-order weekend, with a total of 500,000 headsets expected to be sold in 2024. Wedbush forecasts sales of 600,000 for the full year, while Gene Munster, now at Deepwater Asset Management, is notably optimistic, predicting sales of one million Vision Pros in 2024.
Vision Pro Reviews: A Glimpse into the Future
As full reviews of the Vision Pro emerge, reviewers acknowledge its remarkable features but highlight the need for further refinement to enhance practicality and appeal. The Wall Street Journal calls it “the best headset yet” and CNBC sees it as “the future of computing and entertainment.” However, The Washington Post describes it as the “best high-definition TV set you can imagine” with a caveat – an “imperfect, $3,500 computer you wear on your face.”
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